In the modern era of streaming platforms and mass digital growth, Spotify is KING.
With over 140 Million paying subscribers globally, Spotify is the new A&R lounge, the place to be discovered.
By utilising Spotify’s independent, tastemaker and prestigious editorial playlists, along with it’s ever growing and immensely powerful subscriber (listener) base, we have managed to implement both explosive and organic growth for our independent and major label clients, by leveraging their music onto the ‘world stage’.
Are you looking to promote your latest single, an album, or simply generate traction for releases that are yet to receive the attention that they deserve? We can help.
Below, we’ve outlined exactly why you should be considering Spotify Playlist Promotion as one of the primary focuses of any new or existing releases.
Spotify is leading the way on the quest to artist discovery.
With tens of thousands of genre and mood specific playlists Spotify provides endless opportunities to the artist that choose to distribute to utilise this platform. The dominating streaming platform hosts user-generated, independent third party, major label and editorial playlists all providing their own levels and opportunities for streaming success.
Spotifys clever AI (Artificial Intelligence) curated playlists such as Discover Weekly and Release Radar are based entirely on that specific user’s music tastes and is not put together by Spotify’s editorial staff, but instead by a clever algorithm which analyses individual listening habits and delivers similar songs that the specific user may not have heard before.
Spotify Bases it’s ‘Discover Weekly’ selection heavily around other playlists across the platform. That doesn’t just mean playlists with a million followers. It uses data across every playlist to determine tastes, artist similarities and what other listeners might enjoy, whether that’s a playlist with thousands of daily listeners, a user’s private playlist or a public playlist with just a few followers. They all count.
Considered to be the most prestigious playlists of them all, Spotify's Editorial lists are carefully curated by Spotify editors (many of who are music experts and genre specialists) from around the globe. Think of landing one of these playlists as the digital age National Radio ‘Spot Play’. Editorial playlists such as New Music Friday, Pop Brandneu, Teardrop, New Pop have anywhere from 10,000 to 20,000,000 followers and posses the ability and user engagement to literally make or break a single.
Not only does Spotify provide a level playing field for artists from around the globe, it also gives creatives the opportunity to be discovered and connect with their potential target audience. We often see many projects who's credibility is judged by the amount of streams & followers they have, therefore it's imperative that Spotify Playlist Promotion is a key part of any release strategy in the modern music industry.
‘Incredible team! As an ‘Indie’ Artist trying to build a career, promotional funds are hard to come by and I always try to spend them wisely. After interviewing at least 10 Spotify Playlist Promotion companies, I was extremely impressed by Joey, James and Lauren at Now Listen PR and decided to take a chance….I am so glad that I did! Joey was always in good communication and the Now Listen team ran an extremely successful campaign on my first single with them - growing my Spotify and Instagram followers and exploding my streaming numbers! I am happily working with them again on my next release, highly recommended.
‘Excellent knowledge and insight into Spotify, great communication.
Jay Lathem AKA In The Box Productions
‘5*, we’ve put our last three productions through Now Listen. 2 Official Spotify’s later (New Music Friday Germany & Pop Brandneu) we’re gearing up for more! Amazing work team.
Céderic Aegerter AKA Saint Mars
‘In the wild west of Spotify promoters, we were happy to find Now Listen PR. Reliable company, with a real address and real people that you can actually talk to! They have a special expertise in digital marketing and really helped to push our single on Spotify and social networks. This is one of the very few companies that we can actually recommend and they will certainly permanently stay as part of our promo team for the next releases!
‘The Now Listen guys have worked so hard on my releases. Absolutely smashing it! My latest track ‘I’ll Be There’ has had over 47,000 streams in one week. The guys helped me trigger not only discover weekly but also release radar straight off the bat. Prior to the release, I ran a digital marketing / streaming link marketing campaign with them whereby within two weeks they managed to get me 2000 pre-saves on the track. The snippet of the video that they have marketed has created such a huge buzz for my brand on Facebook with over 7000 likes and 500,000 views! Absolute MADNESS. Couldn’t thank Lauren, Joey, James and the team enough! Keep up the amazing work guys and girls! Peace, TDx.
'James and Joey did a great job at helping me on my first release. They've worked their magic and landed me on multiple Spotify playlists, including a 'New Music Friday' editorial, and secured different placements in-store. They took the time to walk me through the process when I had questions, and their effort is still paying off long after the campaign being over. Looking forward to working with them again on upcoming projects!
Organic, Genre-Specific & Global.
At Now Listen PR, we use our years of experience with streaming and the modern music industry in order to create bespoke campaigns that generate a measurable return of visibility & traction and build audiences that become repeat listeners (and loyal fans).
Our digital music marketing and Spotify promotion campaigns are laser focused and data-led. Our team work closely with artists, labels and musicians to help formulate the most effective approach, whilst incorporating demographic, genre (fans of) and territory targeting, therefore enabling us to identify, grow & maximise your audience, on Spotify.
Our specialist pitching service ensures organic and algorithmic growth across Spotify providing the best chance of editorial placement and success. We specialise in driving organic traffic as well as, maximising conversions and engagement via social media platforms to reach millions. Our team use a variety of effective and more importantly, bespoke organic strategies including; ad management, campaign management, influencer & curator reach-out and channel playlist pitching to drive traffic to our artist's releases, focus track and profile, maximising brand awareness and engagement.
We target the specific territories and demographics that we feel will most connect with the artists brand and focus track, optimising for maximum:
With over 150 Editorial playlist placements secured this year across multiple genres, our team collectively have generated millions of streams, hundreds of thousands of saves and tens of thousands of followers for our fantastic and unrivalled roster of artists. Therefore, at Now Listen PR, we consider DSP' play-listing as one of the most important activities to determine the success of an artist in the modern music industry.
If you would like more information on our teams approach to getting your music the attention and traction it deserves or have a new / existing project or release that you are looking to market and take to the next level, please get in touch with the Now Listen PR team via our contact form or alternatively, send us an email at email@example.com.
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