Are you making the most out of your presence on Apple Music?
Along with Spotify, modern streaming platforms are often massively under-utilised by bands and artists when it comes to promoting their music to a targeted audience.
At Now Listen PR, we use our years of experience with streaming and the modern music industry in order to create campaigns that generate a measurable return of visibility & traction and build audiences that become repeat listeners (and loyal fans).
Take a look at how Apple Music as a DSP can be used to not only grow an audience for upcoming and grassroots artists, but how established and emerging acts can leverage their own unique data compiled from the platforms app (Apple Music for Artists) to skyrocket their release.
Many artists tend to overlook Apple Music and choose to instead, steer their marketing efforts towards the likes of Spotify.
However, there are now 68 million subscribers on the platform consuming music daily and it’s evident that the ‘tech giants’ are providing extremely fierce competition for the current market leaders, Spotify. Currently, Apple Music provides a higher royalty rate per stream than Spotify, Soundcloud, Amazon & Google Play at $0.00735 per stream.
As a modern digital marketing team, we understand that traction is accumulative and it’s important that we don’t isolate consumers of other platforms when preparing for promotion. Therefore, our team works closely with Apple Music curators to place your music within popular, genre-specific playlists, relevant to your creative or artistic output.
In addition to utilising our well nurtured relationships at Apple Music, we understand the importance of streaming, fan & follower growth via direct traffic. Therefore, we put in place smart URL systems to encourage clicks and engagement to the listeners preferred DSP platform, which provides us with further data and feedback on your target audience’s music consumption habits.
In conclusion, our approach to organic growth is working only with relevant playlists, DSP’s and social media platforms, putting together targeted and laser focused campaigns that are both justifiable and measurable by their success.
Modern music promotion is about identifying your target audience and getting into the ears of relevant listeners.
By using music PR, digital marketing and social media strategies, our expert team are able to craft highly-targeted, bespoke campaigns that are transparent and realistic, providing your music with the best possible chances of success.
From setting budgets, outlining audience types, and working across multiple platforms, our success is based on getting your music in the right places.
For questions related to marketing budgets, information on our team's approach or a further insight into the full scope of digital promotional services that we offer, please email firstname.lastname@example.org.
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