Our team were invited to work on Celina's project in a full 360 degree manner which included services such as DSP Playlisting, Social Media Advertising and In-Store Sync. Our team were delighted to see the focus track achieve over 1 Million streams on Spotify alone, along with securing national and international In-Store Sync usage from 14 major brands including Missguided, Office Shoes, Puma and USC to name a few. To date, Celina has amassed over 100 Million streams, 2 Million followers on TIKTOK, 550,000 followers on Instagram and has positioned herself as one of the UK's fastest growing artists.
Working multiple releases over the last two years, our team have secured Marbl several digital lands including a 'New Noise' in the prestigious Wonderland Magazine https://www.wonderlandmagazine.com/2023/08/17/new-noise-marbl/ along with multiple editorial and Major Label lands in the form of New Music Friday UK, Fresh Finds UK & IE, Eyescream and Trendsetters on her latest focus track 'Baby'. In addition to this we have been able to successfully identify Marbl's target audience through digital advertising resulting in further algorithmic success in the form of Spotify's Release Radar, Discover Weekly and Radio.
To date, we have helped The DRIIVE generate well over 5 Million streams Globally. As a team we have landed 6 editorial playlists including; Chilled Pop Hits, Peach, New Music Friday UK, Viral 50 & Trending Tunes as well as Major Label playlist support from WMG's Topsify. Since starting our work with The DRIIVE, we have grown his following in excess of 16,000 on just Spotify alone. We have further secured BBC Introducing 'track of the week' (Dean Jackson) numerous time as well as a spin on BBC Introducing Radio 1 (Alyx Holcombe) for his latest single 'Red Handed'. In addition to the above, we executed a highly successful influencer marketing campaign for his debut single 'My Love' which saw support from the likes of Geordie Shore, Ibiza Weekend and Love Island stars. As of 2023 The DRIIVE's project has attracted the attention of multiple Major Labels.
Since working with K.K Hammond at the end of 2022, we have executed multiple successful social media advertising campaigns both pre and post release. Our team's campaigns have generated a reach of over 5 Million people on Instagram and Facebook alone which enabled us to clearly define her target audience. As a result of our team's work in these specific digital areas, we were able to assist K.K Hammond in selling over 8,000 copies of her limited edition vinyl for 'The Death Roll Blues' album. In addition to the above, we have seen tremendous growth across the digital board including streams, saves, playlist additions, major label Topsify support, Spotify editorial support in the form of 'Morning Blues', 'Black Coffee Blues' and most importantly an explosive increase in followers on both Spotify and Instagram with Spotify up from 5300 to 16,700 and Instagram up from 34,000 to in excess of 90,000 followers.
Working multiple releases over the past 12 months from a ground zero starting point, we have seen a 50x increase in streams, playlist additions, saves and followers for the duo. As part of our tailored 360 degree campaign our team have been able to identify Merlot Embargo's target audience through well targeted social media advertising pushes and generate huge amounts of traction on social media platforms such as Facebook and Instagram with one of their videos gaining a massive 1,100 likes, 116 comments, 564 shares and 87,000 views resulting in excess of 1,800 additional business page 'likes'. In addition to this we have been able to drive huge amounts of targeted traffic to their releases across a number of streaming platforms. We were also delighted to secure multiple WMG Topsify playlists for their releases including Popsito and Trendsetters along with In-Store Sync support from major retail brands including Marriot Hotels and Cafe Nero.
Cliques came to us seeking our teams help in order to gain maximum visibility, brand awareness and meaningful fan growth for their project. We carried out in-depth social media advertising strategies in order to identify their target audience including their specific listening interests, demographics and territories. As a result of our teams well targeted social media campaign, we were able to generate the trio over 100,000 streams, 5X in consumer playlist additions and over 1500 brand new and engaged Spotify followers. In addition to this, we were also delighted to secure two international In-Store placements amongst Nordic Wellness and Virgin Active gyms.
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