Artist Success

We Don't Chase Vanity Metrics. We Build Artist Careers.

Every campaign we run is bespoke, built around one release, one artist and one long-term goal. From brand identity and content strategy through to DSP promotion, social advertising, digital press and sync placement, every element works together. These are the results.

CELINA SHARMA pop

CELINA SHARMA

Genre: POP

Australian-born, UK-based pop singer Celina Sharma is of Indian, Italian, and Maltese descent.

Our team were invited to work on Celina's project in a full 360-degree manner, delivering a campaign through our wider music marketing services including DSP Playlisting, Social Media Advertising and In-Store Sync. Our team were delighted to see the focus track achieve over 1 million streams on Spotify alone, along with securing national and international In-Store Sync usage from 14 major brands including Missguided, Office Shoes, Puma and USC to name a few.

To date, Celina has amassed over 100 million streams, 2 million followers on TIKTOK, 550,000 followers on Instagram and has positioned herself as one of the UK's fastest growing artists.

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Habits Dance

HABITS

Genre: DANCE

Habits are a rising London-based duo whose music captures the energy of today’s dance-pop scene with a unique edge.

Habits came to us with no streaming history, no existing fanbase and no social presence.

We launched a full-funnel campaign for UK EDM duo Habits, blending TikTok strategy, in-store playlisting, paid social ads, and DSP outreach to support their debut single Still Dreaming.

The challenge? Build real fan engagement and spark algorithmic traction, entirely from zero

In just 40 days, our campaign for Habits generated over 1 million impressions across TikTok, Meta, and DSP platforms — blending paid reach with authentic traction. The track also secured in-store syncs in Nordic Wellness, Hollister, and Footshop, reaching high-footfall audiences across retail and fitness spaces in the UK and Europe.

On streaming platforms, the campaign delivered 399,949 streams from 121,088 unique listeners, with more than 16,000 saves and 14,155 playlist additions. Crucially, over 74,000 streams came via Discover Weekly, signalling strong algorithmic pickup, while optimised creative targeting drove engagement rates at three times the industry average.

As a result, the track has now surpassed 500,000 streams and is firmly on course to hit 1 million organically, building sustainable momentum.

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THE DRIIVE pop rock

THE DRIIVE

Genre: POP ROCK

The DRIIVE is a talented Pop-Rock artist & songwriter who exploded onto the music scene in 2019.

To date, we have helped The DRIIVE generate well over 5 million streams globally. As a team we have landed 6 editorial playlists including Chilled Pop Hits, Peach, New Music Friday UK, Viral 50 & Trending Tunes as well as Major Label playlist support from WMG's Topsify.

Since starting our work with The DRIIVE, we have grown his following in excess of 16,000 on just Spotify alone. We have further secured BBC Introducing 'Track of The Week' (Dean Jackson) numerous times as well as a spin on BBC Introducing Radio 1 (Alyx Holcombe) for his latest single.

In addition to the above, we executed a highly successful influencer marketing campaign for his debut single 'My Love' which saw support from the likes of Geordie Shore, Ibiza Weekend and Love Island stars. As of 2024, The DRIIVE's project has attracted the attention of multiple Major Labels.

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Loud Liars band photo

LOUD LIARS

Genre: ROCK

Loud Liars came to us at ground zero - no brand, no image, no social presence, no fans.

We built everything before a single note was promoted. Image, photoshoot, content strategy and TikTok presence were all in place by launch day, so when the music dropped, there was already an audience ready to receive it.

The debut single landed on Spotify editorial playlist All New Rock. In the first 3 weeks the campaign delivered 78,298 streams, 15,250 monthly listeners, and 450 Spotify followers, with algorithmic pickup via Discover Weekly and Release Radar. TikTok grew from 0 to 10,000+ followers. Two headline shows sold out - 200 paid tickets each, off the back of one single. The band went on to support Biffy Clyro and Korn as part of their VIP sets and received attention from BBC Radio 1's Alyx Holcombe.

When the band released their second single without Now Listen PR, it received 2% of the traction of the first.

See how we built the Loud Liars music promotion campaign from scratch →

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MARBL r&b

MARBL

Genre: R&B

Marbl is a UK House and R&B singer-songwriter with a love for heavy beats and smooth melodies.

Working multiple releases over the last two years, our team have secured Marbl several digital lands including a 'New Noise' in the prestigious Wonderland Magazine along with multiple editorial and Major Label lands in the form of New Music Friday UK, Fresh Finds UK & IE, Eyescream and Trendsetters on her focus track 'Baby'.

In addition to this we have been able to successfully identify Marbl's target audience through digital advertising resulting in further algorithmic success in the form of Spotify's Release Radar, Discover Weekly and Radio.

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Vade Mey Synth-Pop

VADE MEY

Genre: SYNTH-POP

Vade Mey is a rising synth-pop artist hailing from Germany - blending retro flair with modern energy.

Working across multiple releases, our team have supported Vade Mey in building momentum single by single, developing a strong base of synth-pop fans through well-targeted digital advertising and editorial visibility.

Our campaigns have delivered measurable traction, generating over 320,000 streams from 171,000 listeners in the past year, with more than 8,000 saves and 14,500 playlist additions. Through consistent growth strategies, we’ve helped build an audience that is 89% programmed via algorithmic support, ensuring long-term sustainability beyond each release.

Alongside streaming results, we secured a Wonderland Magazine feature for his single Polaroid Picture, further cementing Vade Mey’s positioning within the synth-pop landscape and extending his reach into tastemaker media.

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THE CURSE OF K.K HAMMOND blues rock

THE CURSE OF K.K HAMMOND

Genre: BLUES/ROCK

K.K Hammond is a slide guitarist and songwriter channelling the dark and gritty vibe of the blues.

Since beginning our work with K.K Hammond at the end of 2022, we have executed multiple successful social media advertising campaigns both pre and post release. Our team's campaigns have generated a reach of over 5 million people on Instagram and Facebook alone which enabled us to clearly define her target audience.

As a result of our team's work in these specific digital areas, we were able to assist K.K Hammond in selling over 8,000 copies of her limited edition vinyl for 'The Death Roll Blues' album.

In addition to the above, we have seen tremendous growth across the digital board including streams, saves, playlist additions, major label Topsify support, Spotify editorial support in the form of 'Morning Blues', 'Black Coffee Blues' and most importantly an explosive increase in followers on both Spotify and Instagram with Spotify up from 5300 to 16,700 and Instagram up from 34,000 to in excess of 90,000 followers.

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kanistha alternative pop

KANISTHA

Genre: alternative pop

Kanistha is a Canadian-Thai singer-songwriter based in New York, blending dreamy pop hooks with the perspective of a high-functioning romantic.

Working across multiple releases with Kanistha, our team launched a campaign around her single Titanic that combined playlist visibility with carefully targeted fan growth. On Spotify, the track landed 442 playlist placements, reaching more than 30,000 streams from 19,000 unique listeners, and has sustained organic daily streams ever since. This traction also unlocked algorithmic support through Discover Weekly and Radio, with the strongest listener bases emerging in Indonesia, the Philippines, Thailand, and USA, confirming early momentum in key international markets.

To complement the streaming push, we developed a social advertising strategy with strong, eye-catching creative content designed to introduce Kanistha to new fans without inflating vanity metrics. This approach reached close to 100,000 potential listeners, and revealed her most engaged audience to be women aged 25–44, a valuable insight we continue to build on.

The success of Titanic laid the foundation for ongoing work together. With first-party data from the initial campaign, we are now re-targeting engaged audiences and deepening Kanistha’s foothold across Asian territories, positioning her for long-term growth in the global pop landscape

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CLIQUES edm

CLIQUES

Genre: Dnb

Cliques are an anonymous DnB trio based in Brighton UK, delivering cutting-edge music.

Cliques came to us seeking our teams help in order to gain maximum visibility, brand awareness and meaningful fan growth for their project. We carried out in-depth social media advertising strategies in order to identify their target audience including their specific listening interests, demographics and territories.

As a result of our teams well targeted social media campaign, we were able to generate the trio over 100,000 streams, 5X in consumer playlist additions and over 1500 brand new and engaged Spotify followers. In addition to this, we were also delighted to secure two international in-store placements amongst Nordic Wellness and Virgin Active gyms.

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MERLOT EMBARGO indie folk

MERLOT EMBARGO

Genre: INDIE/FOLK

Merlot Embargo are an Indie duo from Los Angeles USA, who write and produce 100% independently.

Working multiple releases over the past 12 months from a ground zero starting point, we have seen a 50x increase in streams, playlist additions, saves and followers for the duo. As part of our tailored 360-degree campaign our team have been able to identify Merlot Embargo's target audience through well targeted social media advertising pushes and generate huge amounts of traction on social media platforms such as Facebook and Instagram with one of their videos gaining a massive 1,100 likes, 116 comments, 564 shares and 87,000 views resulting in excess of 1,800 additional business page 'likes'.

In addition to this we have been able to drive huge amounts of targeted traffic to their releases across a number of streaming platforms. We were also delighted to secure multiple WMG Topsify playlists for their releases including Popsito and Trendsetters along with In-Store Sync support from major retail brands including Marriot Hotels and Cafe Nero.

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Frequently Asked Questions

Yes. Celina Sharma surpassed 1 million streams on a single focus track, supported by DSP playlisting, social advertising, and in-store sync across 14 major brands including Missguided, Puma, and Office Shoes. Habits are on course to hit 1 million streams organically following their campaign, having already surpassed 500,000 streams with Discover Weekly pickup driving over 74,000 streams alone.

Yes! every campaign we run is built around one focus track. That single becomes the vehicle for brand building, audience development, algorithmic traction, and real-world visibility. For Loud Liars, one single delivered 78,298 streams, two sold-out headline shows, support slots alongside Biffy Clyro and Korn and BBC Radio 1 attention, all from a campaign built entirely around one strong debut release.

We work and have experience across a wide range of genres including Pop, Rock, Dance, R&B, Synth-Pop, Blues, Alternative, Indie, Folk and DnB. Our campaigns are tailored to the specific audience, scene and competitive landscape of each genre rather than applying a one-size-fits-all approach.

Yes. We work with both independent artists and acts signed to major labels including Warner, Universal, and Virgin EMI. Whether an artist is starting from zero or already has label support, every campaign is bespoke and built around their specific goals and budget.