Why Now Listen PR?

Most music promotion services will take your money, run a template campaign and move on to the next artist. Now Listen PR operates differently. We are selective about who we work with, consultancy-led in how we work and we have seven years of specific, verifiable results to back up every claim on this page.

Seven Years. Real Results.

We have been operating as a UK-based music marketing consultancy since 2019. In that time we have run campaigns across multiple genres, territories and release scales. The figures below are specific and verifiable.

100 Million+

Combined streams generated across our artist roster

200+

Five-star client reviews across Trustpilot and Google

7 Years

Continuous operation as a UK-based music marketing consultancy

BBC Radio 1

BBC Introducing and BBC Radio 1 Track of the Week secured for roster artists

Sold Out

Headline shows in two major UK cities for Loud Liars, The DRIIVE and numerous other artists

10+ Genres

Campaigns spanning pop, R&B, soul, hip-hop, country, indie, rock and urban music

NLPR

What Makes Now Listen PR Different?

As a leading UK music marketing agency, Now Listen PR builds bespoke campaigns around real audience growth, long-term streaming performance and honest artist development. We do not sell fixed promotion packages or guarantee vanity metrics. Every campaign is planned around the artist, the release, the audience and the outcome we believe we can realistically help achieve.

No Generic Packages

We do not force artists into one-size-fits-all packages. Before we agree to work together, we assess the music, goals, timeline, budget, creative assets and current audience. If we do not believe we can genuinely help, we will say so. If we can, we explain the campaign direction clearly before anything begins.

Every Campaign Is Bespoke

Your campaign is built around your specific sound, audience, release goals and current stage. That can include DSP pitching, digital press, social advertising, in-store playlisting, TikTok strategy, creative direction or wider consultancy, depending on what the project actually needs.

Every Decision Is Intentional

We do not chase activity for the sake of it. From which playlists to target, to which press angles to lead with, to which audience segments to test through advertising, every decision is made to build genuine traction and useful data for the next stage of your career.

Seven Years Of Music Promotion

Now Listen PR has spent seven years helping independent artists, labels and developing acts build measurable momentum. Our campaigns have contributed to streaming growth, editorial playlist support, press coverage, in-store sync placements, social audience growth and long-term fan development across multiple genres.

Independent Artists We Have Worked With

Selected Now Listen PR artist results including Habits, Celina Sharma, Valencia Grace, Loud Liars, Mishka, The DRIIVE, The Curse Of K.K Hammond and Meli Foster-Turner

We work with a small number of artists at any one time. That is a deliberate choice. It means every artist we take on gets genuine senior attention, not a slot in a queue. The artists below are a representative selection of just a few of the independent acts we have supported.

HABITS

An independent act supported across press, playlisting and audience development as part of a long-term campaign strategy. Their track "Still Dreaming" generated over 363,000 streams, 15,000+ saves and reached more than 112,000 unique listeners. Discover Weekly and Release Radar were both triggered organically as a result of the campaign.

Celina Sharma

A 360-degree campaign spanning DSP promotion, social advertising and in-store sync. Celina Sharma achieved 1M+ Spotify streams, alongside placements across 14 major international brands, including Puma, Missguided, Office Shoes and USC. A sustained campaign that continued to generate organic growth well beyond the initial release window.

Valencia Grace

A full release campaign covering press outreach, streaming promotion and content strategy. Her track "En Repeat" grew from 13,962 to over 60,000 organic streams across six weeks, with 54,500 monthly listeners and placement in over 2,900 playlists. Valencia Grace returned for a second campaign on the strength of those results.

Loud Liars

Live fanbase development resulting in sold-out headline shows in two major UK cities, support slots alongside Biffy Clyro and Korn, and attention from BBC Radio 1's Alyx Holcombe. The band came in with no brand, no image and no existing fanbase. Now Listen PR built everything from the ground up around their debut single.

Mishka

100,000+ streams. 2,000+ new followers. 13 press placements secured including Earmilk, Flex and We Speak Media. Mishka came to Now Listen PR with an existing audience and a clear goal: turn passive listeners into active fans and build a genuine streaming presence that reflected the quality of the music. The campaign delivered across every metric it was designed to move. Press coverage, follower growth and streaming traction all moved in the same direction.

The DRIIVE

A long-term campaign across streaming, press, social and influencer marketing. Over 5 million streams globally, 6 editorial playlist placements including New Music Friday UK and WMG Topsify support, BBC Introducing Track of the Week and a BBC Radio 1 spin with Alyx Holcombe. As of 2024, his project has attracted the attention of multiple major labels. The DRIIVE also supported Danny Jones (McFly) on a 9-date UK tour.

The Curse Of K.K Hammond

5 million+ people reached across Instagram and Facebook. 8,000+ vinyl copies sold. Spotify followers from 5,300 to 16,700. Instagram from 34,000 to 90,000+. A campaign that demonstrated how the right social strategy can translate directly into tangible commercial results for an independent artist. One of the strongest social growth stories across the entire Now Listen PR roster.

Meli Foster-Turner

A multi-release campaign spanning streaming, digital press and paid social. Starting from ground zero, Meli Foster-Turner has grown to nearly 19,000 monthly Spotify listeners, with tracks surpassing 50,000 streams and 15+ international press features, including EARMILK, The Music Ninja and Music Crowns. A returning client focused on sustained audience growth across multiple releases.

What We Can and Cannot Guarantee

No ethical music promotion agency can guarantee streams, playlist placements, press coverage, radio support or algorithmic traction. Anyone promising fixed numbers before hearing the music, understanding the artist, reviewing the assets or assessing the release plan is not being honest.

What we can guarantee is a serious, strategic campaign built around your release, your audience and your long-term goals.

What We Can Guarantee

✓

An honest assessment of your music and assets before a penny is spent

✓

A bespoke campaign built around your release, not a template

✓

Senior involvement from the team on every campaign, not a junior account manager

✓

Outreach to real editorial contacts, curators and press partners we have worked with for years

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Live campaign data and reporting so you always know what is working and why

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A campaign built to generate data and momentum that outlasts the release window

What We Cannot Guarantee

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Fixed stream numbers or guaranteed play counts

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Specific playlist placements on named playlists

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Confirmed press coverage or radio support

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Algorithmic results such as Discover Weekly or Release Radar

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Viral moments or guaranteed social traction

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Fake or inflated metrics of any kind

We would rather be honest about what is realistic than sell an artist a promise we cannot control.

Who Now Listen PR is Right For

Now Listen PR is right for artists who want strategic, long-term music promotion.

Now Listen PR works best with artists, labels and managers who have strong music, realistic budgets and a long-term view of growth. We are selective about fit because the campaign has to make sense for the release, the timing and the wider strategy.

✓

Strong music ready for promotion

✓

Clear ambition and a realistic budget

✓

Open to honest pre-campaign feedback

✓

Independent artist, label or manager

✓

Building an audience for the long term

✓

Serious about career development, not just one release

That is why the strongest campaigns here are built around fit, clarity and long-term momentum rather than volume or generic package delivery.

Who Now Listen PR is Not Right For

Now Listen PR is not right for artists looking for guaranteed or low-quality promotion.

Now Listen PR is not the right fit for every artist and we are comfortable saying that. We do not build campaigns around guaranteed streams, bot traffic, vanity metrics or unrealistic promises. If the music or assets are not ready, we will say so before anything begins.

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Looking for guaranteed stream counts or playlist placements

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Expecting instant results or overnight growth

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Wanting fake followers, bot streams or inflated metrics

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Looking for a cheap, add-to-cart promotion service

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Music or creative assets not yet ready for promotion

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Unwilling to engage with honest pre-campaign feedback

If we do not believe we can genuinely help, we would rather say that early than take on a campaign we do not think is ready. In some cases the right first step is a consultancy session to assess where the project stands before committing to a full campaign.

How We Compare

Not every artist needs the same type of music promotion. The right choice depends on the stage of the project, the quality of the release, the budget, the goals and the kind of support the artist actually needs.

vs Playlist-Only Services

Now Listen PR builds campaigns around the wider artist story, not just one placement channel. Playlist pitching can be part of the strategy, but it is not the whole strategy. We look at the release, the audience, the creative direction, the press angle, the data and the long-term growth opportunity around the artist.

vs Traditional Music PR Agencies

Now Listen PR brings together digital press, DSP strategy, social advertising, in-store playlisting, release planning and audience development. The campaign is not only focused on coverage, but also on how listeners discover, engage with and return to the artist after the release.

vs Low-Cost Promotion Packages

Now Listen PR does not sell fixed activity for the sake of activity. We do not promise guaranteed streams, fake playlist numbers or one-size-fits-all exposure. Every campaign is built around what we believe will give the project the strongest realistic chance of meaningful growth.

vs Large-Scale Marketing Platforms

Now Listen PR offers a more selective and hands-on approach. Artists work with a team that understands the release, reviews the campaign as it develops and adapts the strategy based on what the data is showing.

The difference is not that every artist needs Now Listen PR. The difference is that when a project is the right fit, we build a campaign around the artist's actual potential rather than forcing them into a standard promotion model.

Independent Trust Signals

Now Listen PR can be independently verified through the following external sources.

Trust Signal What It Shows Verify It
Client Reviews 200+ five-star reviews from artists and managers on independent platforms. Google Reviews Trustpilot
Verified Company Registered UK company with a public Companies House record and a professional LinkedIn presence. Companies House LinkedIn
Live Streaming Evidence Public Spotify profiles for artists supported by Now Listen PR, with live stream counts and monthly listener figures visible. Habits on Spotify The DRIIVE on Spotify Mishka on Spotify
Public Press Features Independent editorial coverage of artists supported by Now Listen PR, published on recognised music platforms. Earmilk - Meli Foster-Turner New Noise - Strawhouses Vents Magazine - Amber
BBC & Radio Attention Loud Liars featured on BBC Introducing Rock on Radio 1 with Alyx Holcombe. Track listed on the public BBC programme page. BBC Radio 1 - Loud Liars
Editorial Playlist Support Spotify editorial playlist placements secured for supported artists, including New Music Friday UK, All New Rock, Fresh Finds and Trendsetters. See Artist Results

Major Label Campaign Experience

In addition to our independent artist roster, we have supported campaigns for major label artists including those on Warner Music and Sony Music rosters. This experience gives us an understanding of what professional, high-investment music marketing looks like at every level - and we bring that same standard to every independent artist we work with.

Now Listen PR worked with artists connected to Warner Music, Virgin EMI, Universal Music Group and Sony Music

Press Relationships That Are Real

Our press contacts are not a database. They are direct relationships with journalists and editors built over seven years of consistent, quality pitching. When we pitch your music, it lands in an inbox where our name means something.

We have secured coverage for artists at:

Earmilk

Wonderland Magazine

Vents Magazine

Tagg Magazine

Line of Best Fit

Plastic Magazine

These are working relationships built through years of consistent, quality pitching and genuine music advocacy. You can read more about how we approach press partnership on its dedicated page.

Explore Press Partnership

In-Store Playlist Sync

In-store playlist placement puts your music in front of real people in physical spaces, generates passive royalties and sends a credibility signal to press editors and Spotify playlist curators alike. It is a tangible proof point that your music has been vetted and selected by professional curators.

We have established relationships with in-store music curators at:

Starbucks

Primark

Zizzi's

Everards

McDonalds

Total Fitness

Very few UK music agencies have these relationships at all. It is one of the clearest structural differences between a music marketing agency with genuine industry reach and a submission-based service. Find out more about our in-store playlist sync service.

Explore In-Store Playlist Sync

Other Services We Offer

Every Now Listen PR campaign is bespoke. The services below are available as part of a full campaign build or as standalone additions depending on what your project needs.

Meta Ads

Social Media Advertising

Spotify Playlist Promotion

TikTok Growth

YouTube Marketing

Consultancy

Fan Acquisition

Frequently Asked Questions

Here are answers to some of the most common questions artists ask about music marketing agencies, digital promotion and building long-term streaming growth.

Yes. Now Listen PR is a registered UK company with a public Companies House record, a professional LinkedIn presence and more than 200 verified client reviews across Trustpilot and Google. The agency has been operating since 2019 and has supported artists signed to Warner Music Group, Sony Music and Universal Music, alongside a large number of independent artists and labels. All campaign results published on this site link to publicly verifiable sources including Spotify profiles, press features and radio credits.

Low-cost promotion services typically offer fixed activity at a set price with no honest assessment of whether the project is ready, no bespoke strategy and no meaningful reporting. Now Listen PR operates differently. Every campaign begins with an honest evaluation of the music, the creative assets, the goals and the budget. If we do not believe we can genuinely help, we say so before anything begins. Campaigns are built around the artist, not around a template, and senior team members are involved at every stage.

Now Listen PR works with independent artists, managers, independent labels and major-label-backed projects across a wide range of genres. The common thread is not genre or career stage - it is seriousness of intent. The artists we work with have strong music, a real marketing budget and a long-term view of their career. We are not the right fit for artists looking for a cheap, quick or guaranteed solution.

Yes. Now Listen PR works with both. The agency has run campaigns alongside Warner Music Group, Sony Music and Universal Music, and has also supported self-releasing independent artists from the very start of their careers. Independent artists are held to the same campaign standards as major-label projects. The intake process is the same regardless of whether the artist is signed or independent.

Yes. Now Listen PR offers fully integrated campaigns that can include DSP playlist promotion, digital press, Meta advertising, TikTok growth, in-store playlist sync and YouTube marketing. Not every campaign includes every service - the scope is determined by the goals, the budget and what we believe will give the project the strongest chance of meaningful growth. Artists do not need to source multiple agencies for different parts of the campaign.

No. Any agency that guarantees fixed stream counts or specific playlist placements before hearing the music is not being honest with you. Algorithmic results, editorial playlist placements and press coverage cannot be guaranteed by any legitimate agency. What Now Listen PR guarantees is a serious, strategic campaign built around your release, your audience and your long-term goals, with transparent reporting and clear communication throughout.

The strongest indicator is whether the music is genuinely ready for promotion, whether you have a realistic budget and whether you are open to honest feedback before the campaign begins. Now Listen PR does not take on every project. We assess the music, the creative assets, the goals, the timeline and the budget before agreeing to work together. If we do not think a campaign makes sense for the project at this stage, we will tell you that directly rather than take your money.

Use the application link on this page. We will review the project and come back to you with an honest assessment of whether a Now Listen PR campaign makes sense for your release. There is no obligation and no cost to apply. If the project is a strong fit we will put together a bespoke campaign recommendation based on your goals and budget.

Ready to Find Out if Your Project Is the Right Fit?

We do not take on every campaign. We take on the ones we believe in. Apply to work with Now Listen PR and we will come back to you with an honest assessment of whether a campaign makes sense for your release, your goals and your timeline.

Apply To Work With Us