In the music industry, terms like Music PR, Music Marketing and Music Promotion get thrown around as if they’re the same thing. They aren’t and understanding the difference between each of these services can be the reason that your release either takes off or disappears into the digital ether. Most artists say they need “music PR”.Others say they need “marketing”.Some…
You’ve nailed the song, the artwork, the distribution, even the music video. The excitement is building. But when it comes to marketing, that’s where things can go wrong, very quickly. Having worked on hundreds of music promotion campaigns with talented independent artists from all over the world, our team have experienced first-hand the common marketing…
Having a distinctive artist brand is one of the most important pillars to a successful music career. From Lady Gaga’s unapologetic storytelling and garish outfit choices to Harry Style’s playful mix of masculinity and femininity, these are just two of many notable artists who have created a brand that is not only memorable but has…
Let’s set the scene. You’ve been to the studio and produced a song that you’re extremely proud of. You have a great product, the melodies are strong, the lyrics are meaningful, the hook is catchy, and you’re sat there full of excitement knowing that this song could do wonders for your career as an independent…
We’ve all seen it: independent artists with millions of streams, yet minimal monthly listeners, low amounts of social followers and little to no engagement across social channels. However, there are also a small number of independent artists with much lower streaming numbers, who have high engagement on socials, fans reacting with their every move and…
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