If you’re an independent artist releasing music in 2026, chances are you’ve already realised something important… Uploading great music to Spotify is no longer enough. Every single day, over 100,000 tracks are uploaded to streaming platforms by artists all over the world. Spotify continues to create incredible opportunities for music discovery, but it has also…
Most artists think a successful release is about hitting big streaming numbers straight away. It’s not. From a Spotify algorithm perspective, your first week isn’t about going viral, not is it about the volume of streams, it’s about sending the right signals. In fact, we’ve seen tracks with under 1,000 streams outperform songs with 10,000+ simply…
How much does music promotion cost in the UK? It’s one of the most common questions we hear from independent artists and, understandably, one of the most confusing. Prices can range from a few hundred pounds to several thousand, often with very little clarity on what you’re actually paying for or what results to expect. In this…
Most artists focus on getting placed on editorial playlists, but the reality is that the majority of long-term growth on Spotify comes from algorithmic playlists. Discover Weekly, Release Radar and Spotify Radio are responsible for driving consistent streams, new listeners and repeat engagement. The question is, how do you actually trigger them? What most artists…
In today’s digital music landscape, releasing a great song is only the beginning. With millions of tracks uploaded to streaming platforms each year, independent artists face increasing competition for attention across Spotify, YouTube, social media and digital press. This is why many artists choose to work with a music marketing agency. Rather than relying on…
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