The phrase “music marketing agency” gets used so broadly now that it can mean almost anything. For some companies it means playlist pitching. For others it means press outreach, social media ads, TikTok strategy, or release consultancy. A handful of services offer all of the above. Most offer one or two things and market them…
If you’ve spent any time researching music PR, you’ll have noticed the prices vary wildly. A playlist promotion company might charge £200 or £300. A bespoke PR agency might charge ten times that. And from the outside, it can look like you’re comparing the same service at different price points. You’re not. The comparison doesn’t…
There is a version of a music promotion report that looks impressive. Streams in the tens of thousands. Reach into the hundreds of thousands. Click-through rates. Impressions. A graph that goes up and to the right. Then the artist tries to sell tickets to a local show and 12 people turn up. That gap between…
A full single campaign has five components: streaming strategy, press, paid social, playlist pitching and content. Each does a different job, runs on a different timeline and drives a different outcome. None of them work as well in isolation as they do together. This guide walks through how they fit, in what order and what…
Thousands of independent artists release music every week in the UK. Most of it goes unheard – not because it’s bad, but because it never reaches the right people. No journalist hears it. No radio producer considers it. No editorial playlist curator gives it a second look. The music exists; the infrastructure to amplify it…
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